Analytical products designed around the challenges shaping e-commerce performance and growth.
Top-line results only tell part of the story.
Understand which areas, customer groups and behaviours are contributing most to changes in performance, and where a deeper look may reveal relevant opportunities or risks.
Acquiring customers is only part of the equation.
Understand who is returning, who is becoming less engaged, which customers are creating the most value, and what distinguishes the groups that matter most to your business.
Platform metrics are useful for understanding acquisition performance, but they do not show what happens to those customers after conversion.
Connect acquisition sources and campaigns to subsequent customer behaviour to understand which activities are generating stronger customers over time.
Not every business need fits a predefined product. CMI can develop a tailored analysis around a specific challenge, priority and the data available to address it.
Selected analytical needs can also be translated into practical recurring reporting, giving your team a clear way to monitor key developments over time and use the output independently.
Take the free 5-minute Business Needs Assessment. A short questionnaire designed to help you structure your current challenges and identify the areas worth exploring further.
You will receive a brief personal summary of the analytical areas identified from your answers and your data-readiness position. Use it internally, as a starting point with CMI, or simply to clarify where to look next.
Free · No commitment · Personal summary included
CMI works with you to clarify the business questions, priorities and available data, and translate them into a clearly defined analytical scope.
CMI analyses the relevant data and brings the findings together into a clearer view of what is happening and what matters.
The output is presented and discussed together, translating the findings into key takeaways, focus areas and next steps.
I built CMI on 5+ years of analytics experience across operational and advisory roles, helping consumer-facing businesses understand performance, customer behaviour and commercial dynamics — and turn findings into clearer priorities.
It depends on the business question. CMI typically works with existing transactional, customer, product and, where relevant, acquisition data. You do not need to determine the exact requirements in advance — CMI will work with you to define what is needed, what is already available and what can realistically be addressed.
Not necessarily. Data availability and quality are reviewed before the analysis begins. If something limits what can be answered reliably, that will be identified before the scope is confirmed rather than discovered at the end of the project.
No. CMI is not tied to a specific technology stack and does not require an internal data team. What matters is whether the information needed for the analysis can be made available. Outputs are designed to be understandable and actionable for business teams, while remaining usable alongside existing analysts or data professionals where they are already in place.
Deliverables depend on the engagement, but the core output is a clear analytical readout of the findings, supported by the relevant files and definitions needed to understand and use them. Standard diagnostics also include a discussion of the key takeaways, focus areas and next steps.
Most standard diagnostics are completed within approximately two to four weeks once the required data and scope have been confirmed. Bespoke work and recurring reporting setup may vary depending on the business question, data complexity and required output.
You do not need to know which CMI analysis you need before getting in touch. The free Business Needs Assessment can help you structure your current challenges and priorities, or you can book a free call to explore the question directly.
Yes. CMI provides an independent analytical layer and does not need to replace existing ecommerce, CRM, marketing or agency relationships. Existing teams and partners can continue to operate while CMI focuses on the business and customer questions the analysis is designed to answer.
Confidentiality is agreed before data is shared. An NDA can be signed where required, data is transferred through an agreed secure channel, and access is limited to the defined engagement. Retention or deletion requirements can also be agreed before the project begins.